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What is akamoré and what’s the story…

akamoré founder David Fidler has been working with schools and charities within Liverpool area since 1999. That year David generated £900, fast forward to 2019 and he still raising much needed funds and generated over £110,000.

The creation of akamoré is inspired by David’s late son Peter who sadly lost his three-year battle with cancer aged 18. Everton Football Club and Teenage Cancer Trust both provided invaluable support and helped bring together his two passions – music and Everton.

Peter was a very talented musician and would have been so proud to hear his song – Yesterday – was played during the half-time interval during a game. Fans showed their support by making a donation to the cancer charity that helped him during his period of treatment.

Everton were generous in their support for the family. Peter’s band called AKA played several gigs and were building a loyal following, therefore it seems only right that his bands name now fronts the company akamore. The amore element requires less introduction, it’s our way of sharing the love.

“Leighton Baines was an absolute superstar,” said David. “He came round to the house for a cup of tea and it was like he was just Pete’s mate. There were no airs and graces, he just sat down and had a chat. We had seen Leighton, Leon Osman, Tony Hibbert and Phil Jagielka at the hospital, too, and they were all superstars with Pete.

We would be delighted if you would have a listen to his song, share it with friends and if you like it please leave a little donation here or at the checkout section when you place an order.

What your money is used for

Specialist Teenage cancer trust Units across the UK

TCT have built world-class specialist facilities in 28 hospitals across the UK, providing a home away from home for young people while they receive treatment.

Teenage Cancer Trust Nurses & Youth Support Co-ordinators

TCT have also fund specialist nurses and youth support co-ordinators to support the young people in these units. They’ve been specially trained to understand what it’s like to have cancer when you’re young, giving support and helping young people to feel less isolated.


TCT’s Education Team travelled the country, talking to young people about the importance of being able to spot the signs of cancer, while breaking down stigmas that normally stop people from talking about it.


Losing your hair following treatment for cancer can be a big shock, especially as a young person. With Hair4U TCT worked with award winner hairdresser Charlie Miller and some of the UK’s top salons to ensure every young person with cancer has the option to choose a real hair wig for free.

Show your passion

Share the love

Make a difference

akamoré bring you a new completely new concept. It’s all about showing our passion for the clubs that we support and love, but it’s also about how our teams show care for us, their loyal fans. And whilst we do this, we also help an amazing Charity in the Teenage Cancer Trust.

Our Unique Concept

As passionate supporters we wanted to express our feeling for the club we grew up watching. But it proved to be extremely difficult to find anything that showed this being reciprocated by the clubs. We are also passionate about our support for Teenage Cancer Trust and raising money to help them to deliver incredible support to families that need it most.

So there you have it, the means to show our passion and support for the clubs we love, while the messages illustrate how our clubs feel about their fans, ❤ for me, for our mums and dads. Wearing these 100% Cotton T-shirts also shows our support for this Charity and the amazing work they do.

Teenage Cancer Trust & Work For Good

Every day, seven young people aged 13-24 hear the words “you have cancer”. They will each need specialised nursing care and support to get them through it. We’re the only UK charity dedicated to meeting this vital need – so no young person faces cancer alone.  They create world-class cancer services for young people in the UK, providing life-changing care and support so young people don’t have to face cancer alone.

akamoré has a Commercial Participation Agreement with Work for Good which is regulated under the Charities Act. Work for Good is a fundraising platform which makes it easy for charities to accept donations from purpose-led small businesses.

Work For Good enables a small businesses to raise money through sales or services, it’s designed to provide the regulatory controls needed without burdening business with layers of red tape. Through our work and sales we will provide at least £1.50 from each shirt sale to Teenage Cancer Trust, this equates to around 33% of the nett profits. You may ask what happens to the other 66%, well don’t worry it’s used to maintain the business and of course to promote the products.